NdieRelay
One drop. Every feed.
A marketing hub for game studios. Publish one clip to every feed, plan the whole campaign on one calendar, reach press and creators, and finally see which posts moved your Steam wishlists.
trailer_cut.mp4
0:28 · 9:16 · ready
Why we built it
Schedulers post everywhere. Steam shows wishlists. Neither tells an indie studio which content actually moved wishlists.
We make our own games and market them ourselves. NdieRelay ties posts, Steam wishlists and press outreach together in one workspace per game, so every campaign answers that question.
How it works
From one clip to every feed
- 1
Add your game
Each game is its own workspace with its key art, color and Steam page. The whole app takes on the game’s tint, so you always know where you are posting.
- 2
Drop your clips
Link a folder, like your video editor’s export folder, and new clips show up on their own. Make 9:16, 1:1 or 4:5 crops and level the audio in one step.
- 3
Compose once
Write one caption, then adjust it per platform. Character limits, title rules and video requirements are checked live before anything is scheduled.
- 4
Relay and learn
Queue it, publish it, or let NdieRelay remind you when it is time. Then see what each post did to your views and Steam wishlists.
Plan
Every game, every week, one calendar
Drag posts between days, see all your games at once, and keep your campaign moving even on the weeks you are deep in development.
Posting times per game
Set your weekly slots once. “Queue” drops a post into the next free one.
Fill gaps and Schedule many
Drop a folder or a CSV, and NdieRelay spreads the posts across your open slots.
Steam dates built in
Next Fest, seasonal sales and themed fests sit on the calendar next to your own events.
Plan a launch
One click drafts a countdown from T-30 to T+7 around your release day.
Reruns
Posts that did well come back as fresh posts after a rest, filling quiet weeks for you.
Learn
Proof of what worked
Numbers from your connected platforms and the counts you enter for the rest come together with your Steam wishlist reports. Pick a post and see what happened next.
Views and wishlists, side by side
Steam wishlist reports are drawn under your social numbers, with each post marked on the timeline.
Best time to post
Once you have enough history, NdieRelay suggests the day and hour that work for each game.
Hashtag score
A built-in hashtag pool picks tags for the posting day, and Analytics shows which ones earn their place.
Reports you can keep
Export CSV or a weekly Markdown report straight into your notes.
Trailer cut, 9:16 · +181 wishlists in the 72 hours after it went out.
Illustrative data.
Illustrative campaign.
Reach
Press and creator outreach, built in
Send from your own Gmail, keep your contact list in Google Sheets, and hand out Steam keys without sending the same key twice.
Follow-ups that know when to stop
Campaigns pause for a contact as soon as they reply.
Polite by default
Daily sending limits, sending windows in each contact’s time zone, and one-click unsubscribe.
Steam key pool
Load your keys once; each contact gets a key no one else has received.
Destinations
Where your clips can go
Connect an account where the platform allows it. Everywhere else, NdieRelay prepares the post, opens the page and reminds you on time.
Platform names belong to their owners. Automatic publishing depends on each platform's approval rules for the account you connect.
Your studio, your machine
Runs on your PC
Your games, posts and stats live in a local database on your machine. There is no NdieRelay account to create.
Secrets stay in Windows
Platform tokens and API keys are kept in Windows Credential Manager, never in plain files.
Signed updates
The app updates itself in the background and checks every update’s signature before installing it.
Works without connecting
Every platform can be posted by hand: NdieRelay prepares the text, opens the right page and reminds you on time.
Ready for your next launch?
NdieRelay is in early access on Windows while we use it to market our own games. Join our Discord and tell us about yours.